Our multi-channel strategy enabled us to achieve high sales in a difficult market
Active Topicals was a new skin care brand looking to increase sales
through digital channels. With a lot of competition in the skin care space, it has been a challenge to attract sales. Large players dominate the market and there is very little room for new entrants.
Social Media Advertising
Brand needs to stand out from the rest. Hence needed a special focus. The solution they provided by their products was very unique to others. We needed to focus on the messaging part and the group which opts for this solution.
Our Approach
We made the messaging crystal clear for the target group. We pinpointed the group using facebook advertising and voila we started getting conversions. The cost per conversion was high in the initial days. But we started using retargeting campaigns to get the cost per conversion lower and achieved an ROI of +239%.
+258%
ROI vs our
baseline KPI
105
purchases
in a month
80K
people reached all
over india
Lets grow
Something
Great
Social Media Advertising strategy hand-made just for you
We would love to hear about your business plans and tailor a perfect hand-made Ad strategy which would work for you. So, what are you waiting for? Let’s have a chat together.